The NIL journal
Read the
game.
Notes on Name, Image, and Likeness opportunities — and the decisions that shape the moment around them.
01
NIL perspective / September 04, 2026
The work behind the highlight
An NIL opportunity is shaped by the decisions nobody sees. Here is where thoughtful representation earns its keep.
Read insight02
NIL partnerships / August 18, 2026
When an NIL partnership makes sense
The best NIL partnership is not always the biggest check. It is the one that fits the athlete.
Read insight03
NIL strategy / July 29, 2026
The long game is an NIL plan
Momentum is useful. A clear NIL plan is better. Three questions worth asking before the next move.
Read insight